TownePlace Suites by Marriott – Annapolis, MD
NJ Architecture, a New Jersey-based architectural firm led by a Registered Architect with multi-state licensure and an NCARB Certificate, is known for its commercial and hospitality design expertise. Their focus on brand compliance and operational functionality makes them a go-to partner for complex hospitality projects.
SMV Designs, a multidisciplinary firm offering Architectural Design, Engineering Services, BIM Solutions, and BIM Consultation, was engaged to provide end-to-end BIM services. As a part of SMV Engineers and a close partner to NJ Architecture, SMV Designs delivered precise, high-quality digital documentation tailored for hospitality renovation.
Client Profile
The client needed to convert an existing structure into a 96-room TownePlace Suites by Marriott. The project goals included
Generating accurate Construction Documents for the conversion
Maintaining brand standards while adapting the design to the existing building structure
Coordinating multiple disciplines involved in the redesign and construction
Reducing on-site issues through pre-construction coordination
Business Needs
The conversion project posed unique challenges
Adapting an existing structure to Marriott brand specifications
Limited access to original documentation, requiring careful on-site investigation and validation
Coordinating retrofits across architecture, structure, and MEPF within the constraints of the existing framework
Delivering within tight deadlines to align with operational timelines
Challenges
SMV Designs addressed these challenges with full BIM integration
Developed a comprehensive 3D model of the existing structure and proposed renovations
Provided detailed construction documentation including floor plans, elevations, sections, and schedules
Delivered discipline-wise coordination to align design intent with on-site realities
Supported clash detection and issue resolution during the pre-construction phase
Solutions
The SMV Designs team implemented a structured approach
Conducted initial data validation and incorporated field data where needed
Created a centralized BIM model to manage design and coordination across all disciplines
Conducted collaboration sessions with NJ Architecture and consultants to refine the deliverables
Delivered coordinated construction documents ready for permitting and execution
Approach
The BIM-driven workflow delivered multiple advantages
Seamless Coordination: Integrated models allowed smooth cross-disciplinary alignment
Reduced Rework: Accurate, clash-free documentation minimized changes during construction
Time Efficiency: Streamlined documentation and approvals expedited the conversion process
Brand Compliance: Ensured Marriott standards were met while adapting to existing building conditions
Client Confidence: Provided stakeholders with a clear, visual representation of the final outcome
